Here you will find Sarah’s best examples of her social media work as well as a journey through her career.
See Sarah’s creative and strategic thought process through her creative brief examples below. These briefs are from previous applications and opportunities.
*Please note: Sarah directly created the content and copy shown below without a graphic designer. She enjoys the art of content creation and has always created both strategy and content.
The task is to create a comprehensive social strategy for two bag launches, The Paloma Shoulder Bag and The System Tote. Your project needs to reflect our target audience’s attention by engaging her, through content that elicits emotion and communicates customer benefits, with an elevated style POV.
Heather Taylor Home is about to launch their Fall 2022 Home Collection. Create an Instagram-focused content calendar plan that showcases strategy and visual examples for how you would go about launching their new line.
Outerknown is wanting to raise awareness about making the most sustainable denim. Create a 1-week social media campaign for platforms you would recommend Outerknown should post on. Please provide social media strategy, assets, and thought process behind your campaign.
September 2023 - April 2024: Marketing & Communications at Westridge Private School for Girls
Pasadena, CA
While settling into her new life in LA, Sarah broadened her marketing horizons to explore other industries and gain skills through freelance and contract positions. Open to the opportunity to work in education, she was eager to gain communications experience at Westridge School for forward-thinking girls.
Sarah was drawn to the opportunity to focus on longer-form writing and storytelling. Here, she cultivated new skills including journalistic writing, interviewing expertise, and mass communications.
With her transferable skills in content creation, she used her eye for photography and videography, photo and video editing, graphic design, and copywriting to create communication materials and social media content to keep the Westridge community informed and engaged.
June 2023 - August 2023: Freelance Social Media Manager at Yellow Co.
Los Angeles, CA (remote)
Due to organizational restructuring, her time at Outerknown came to an end. However, Sarah took this as a chance to reflect and work with Yellow Co. in executing a comprehensive social media strategy and creating content to market their 2023 Yellow Conference!
Throwback: Originally, Sarah enjoyed working with Yellow Co. in October 2022. She provided live social media coverage and content for their 2022 Guidance Group Retreat.
During 2023, she worked closely with Joanna Waterfall, Yellow Co. CEO and Founder, to craft a social media calendar and assets designed to help increase awareness and attendance for Yellow Co.’s annual conference.
Sarah felt deeply connected with Yellow Co.’s mission to cultivate community and support entrepreneurial-minded women and nonbinary people with peer-to-peer mentorship and guidance.
Sarah was responsible for the Westridge alumnae social media, Westridge Weekly e-newsletters for Westridge parents, and other digital marketing communication materials.
2022 - 2023: Social Media Manager and Content Producer at BOTH Outerknown and Diana Health
Los Angeles, CA
Wanting to experience the west coast lifestyle and connect more deeply with her Asian American heritage, Sarah moved to LA open to new opportunities.
With a firm foundation in ethical fashion marketing, Sarah wanted to stretch her skillset creatively and diversify her portfolio while still working with mission-minded brands.
From summer 2022 to spring 2023, she worked with two dynamic brands: Outerknown, an LA-based ethical fashion brand, and Diana Health, a health brand reimagining healthcare for women. She enjoyed the challenge of managing both brands and helping them grow brand awareness and reach.
This video was the launch of new colorways of Outerknown’s best-selling product—the Blanket Shirt
Interviewed colleagues to create a relatable “in office” video in honor of International Women’s Day
UGC carousel featuring a mix of high-profile and everyday people wearing Outerknown clothing
Some behind-the-scene photos were taken specifically for social at a photo shoot in Malibu, CA. Sarah is skilled at shooting on-site, in-action moments to share with followers.
Instagram carousel post focused on educating viewers about the the differences between real and false labor contractions
Traveled to Smyrna, TN, shot, and edited this video showing the Labor and Delivery Wing at the Tristar Stonecrest Hospital
Created to educate and help prepare potential patients on how to prepare for delivery
Shot a behind-the-scenes look at the office in Smyrna, TN
Instagram story example elevating Black women-owned brands in fashion and beauty
2020 - 2022: Social Media, Copywriting, and Design Assisting at ABLE
Nashville, TN
See more of her work from ABLE
In early 2020, Sarah moved home to Nashville for a career pivot. During lockdowns, she studied social media marketing, started her personal brand, and taught herself video editing. With her newly acquired skills and background in product development, she entered fashion with Nashville’s most mission-minded fashion company–ABLE.
Sarah’s greatest contribution was her versatility in helping build the brand and business. She began in a hybrid position managing social media and copywriting and later helped with design assisting, as there was a need in these areas.
Under her leadership:
Sarah collaborated with key influencers and creators such as author Jen Hatmaker, artist Perryn Ryan, and Victoria’s Secret model Sofie Rovenstine.
She established the standards for social media KPIs and analytics across 5 platforms.
Relationships across departments, with followers, and with brand partners flourished. For Sarah, creating genuine relationships with all parties was effective in telling the brand’s story in a meaningful and engaging way.
Sarah discovered her purpose in social media. For her, it became a powerful tool to engage customers through slow fashion while also amplifying underrepresented voices of women and communities of color and championing inclusive sizing to go up to 3X… and so much more.
Created #ABLEasyouare hashtag as part of inclusive sizing initiative to expand size range from XS-XXL to XXS-3X.
LinkedIn post celebrating and elevating mother figures as this was part of our mission being a women-led and women-focused brand.
Instagram story collaboration with artist Perryn Ryan highlighting a special edition wallet painted by her.
2018 - 2020: Product Development at Evergreen Enterprises
Richmond, VA
As her first role after graduating, Evergreen set the foundation for her thorough understanding of the product life cycle and manufacturing–from concept to customer.
She learned how to communicate with international manufacturers, design packaging, create sales reports, and even modeled products for wholesale catalogs and the website!
Responsible for an immense amount of products, Sarah realized that she wanted to work with high-quality products that were made with intention and consideration for the earth and people.
2018: Graduated from University of Richmond
Richmond, VA
Sarah graduated from the University of Richmond with a B.S. in Biology and a minor in Business Administration.
She enjoyed combining her analytical science background with marketing.
The best choice she ever made was working at her university’s theater costume shop, where she designed and crafted her own graduation dress which reflected her Chinese American identity.
Her experiences here sparked her pursuit of a creative and meaningful career.