Sarah’s Work at Outerknown

As someone who is always seeking to expand her horizons, Sarah enjoyed diving into the world of menswear (and beyond) as Outerknown’s Social Media Manager. She strongly stood behind the brand’s mission to create products for the good of both People and Planet. Founded by 11x world champion surfer, Kelly Slater, Sarah eagerly learned about Outerknown’s surf roots while applying her background in product development, social media strategy, and her keen visual eye. 

She was responsible for 5 platforms: Instagram, TikTok, LinkedIn, Pinterest, and Facebook. See her best work below.

Caption: How to style our Regan Slip Skirt 3 different ways! Silky, sleek, and effortless, this pull-on skirt also has an elastic waistband for a flattering fit and feel that makes dressing for any occasion easy.

Caption: BTS of your not-so-average Outerknown holiday party at the Surf Ranch with @kswaveco . Surfing, gift exchanging, and spending quality time outside the office is how we like to celebrate. We’re wishing you and your loved ones Happy Holidays!

Caption: In honor of Women’s History Month, we’re celebrating with some of the incredible women on our team through a day in their life. Our best-selling jumpsuit was made to keep up with the many ways that the women in the Outerknown community follow their adventurous spirits and explore their worlds.

Caption: This season, we’re all about a slower pace and easing the impact we make every day. At Outerknown, you’ll find evergreen pieces that are designed with intention over impulse and garments built for the long haul, not the moment. Head to our link in bio to see more. 🌈

Reporting

This is an example of a previous report I created to analyze social media performance and shared company-wide. Please note that confidential information has been omitted.

Instagram Stories

This story was part of Outerknown’s first Kid’s collection launch focused on introducing the brand’s most iconic pieces in kids’ sizes.

This story was a partnership with GOT BAG, whose mission is to use Ocean Impact Plastic to create durable travel bags and to create circularity for a cleaner planet.

Pinterest

LinkedIn