Posts — Sarah Wang

Sarah’s Work at ABLE

As the sole manager of ABLE’s socials, I was responsible for creating all content and collaborating with Ecommerce, Design, and Merchandising teams to align with the larger marketing content calendar. My main focuses were Instagram, Facebook, TikTok, Pinterest, and LinkedIn.

I made sure ABLE’s social media was adaptive to new trends and cultural events while ensuring the brand’s ethical mission was ever-present. See my most notable work below.

ABLE X Jen Hatmaker Collab

Date: 3/22/22

Goal: As a women-focused brand, Women’s History Month was significant for ABLE to partner with influencers who align with brand values and uplift others. The purpose of the collaboration post was to introduce the new dress capsule collection using the collab post feature, reach new accounts from Jen’s audience, and boost post engagement.

Result: All KPIs were surpassed.

A total of 375,700 accounts were reached
- 265,000 were non-followers (71% out of total accounts)
- 110,700 were followers

This particular post was the highest liked photo in 2022. The engagement was also the highest in comments which qualitatively showed that brand awareness was increased through conversation and questions. In short, it got people talking.

Official First Day of Fall Meme

Date: 9/22/21

Goal: This was intended to be a moment of relatability that would inspire sharing of the content. Given the timeliness of the season combined with the nostalgic cultural reference, this was the brand’s experimentation with lighthearted, yet relevant meme content.

Result: This post was the most shared static post from 2021 with a notable amount of comments which led to increased community engagement.